MoneyGram's goal was to craft a compelling bumper video for their Las Vegas livestream event, and I took charge of creating and capturing the content. Through meticulous editing and strategic sharing on their social platforms, we achieved an astounding 3x increase in livestream viewership. 🎥🌟 #VideoProduction #SocialMediaStrategy #LivestreamSuccess
Quick, bite-sized content is the secret sauce for capturing the audience's attention and delivering valuable insights. Our discovery with Quad was a game-changer, resulting in increased ebook downloads and higher engagement across their digital platforms. 🚀💡 #ContentStrategy #EngagementBoost #DigitalMarketing
Professionally capturing live-action events culminated in the creation of a compelling viral video strategically crafted for corporate communications channels. 📹✨ My role involved skillful documentation of real-life moments, transforming them into a captivating visual story that resonated widely. This experience showcases my ability to translate live events into engaging multimedia content, demonstrating my proficiency in content creation and digital strategy for corporate communications. 🌐🌟 #ContentCreation #DigitalStrategy #ViralVideo #CorporateCommunications
Playing a part in honoring Avicii's beloved music and enduring legacy at the Dolby Venue in Las Vegas was a truly rewarding experience. I contributed to the editing and content strategy that aimed to resonate with fans and encourage them to secure their tickets for this special tribute event. It was a heartfelt endeavor to celebrate the iconic artist's impact on the world of music. 🎵✨ #AviciiTribute #DolbyVenue #ContentStrategy
The NBA game transcends borders, and I harnessed the cultural significance of Chinese New Year for an organic content marketing campaign. I personally shot and edited a video in PremierPro featuring our NBA stars celebrating the occasion. The result? A remarkable 10% increase in their Weibo account followers. 🏀🧧 #ContentMarketing #CulturalCelebration #NBAStars
RoShamBo has universal appeal, and with the COVID-19 pandemic confining us indoors, I hatched a creative plan. I organized a live Zoom match between two LPGA golfers, and the recorded footage became an engaging recap. It effectively showcased how athletes were navigating the pandemic, highlighting their safety measures and pastimes. 🌟⛳ #CreativeContent #PandemicResponse #LPGA
The NBA and highlights go hand in hand, and when you have players like MVP Nikola Jokic, you leverage those electrifying moments to shine a spotlight on our Corporate accounts. 🏀🌟 #NBAHighlights #SocialMediaEngagement #NikolaJokic
When Freddie Freeman was named NL MVP, we knew it was time to celebrate his incredible achievement on social media. We created an eye-catching graphic that paid tribute to some of his standout moments during the season, making it a unique and memorable tribute. 🏆📊 #NLMPV #SocialMediaCelebration #FreddieFreeman
Creating personalized 'Happy Birthday' messages in Premiere Pro and having the players share them was a game-changer. Our account views skyrocketed by 8x, showcasing the power of these heartfelt, player-driven messages. 🎂🎉📽️ #EngagementBoost #PlayerPartnerships #PremiereProMagic
Play the runway music! We understand that NBA players are going to showcase their unique styles on their way into the arena, and we wanted to spotlight this on our corporate channels through an organic series. 🏀🕺📸 #NBAStyle #RunwayReady #CorporateContent