Our groundbreaking panel at SXSW, 'The Space-Age Science Fighting Global Hunger,' was a tremendous success. I spearheaded a strategic blend of #PaidAndOwned tactics, ensuring a sold-out session with #StandingRoomOnly. It was an incredible experience, and I'm thrilled to share how our expert #EventMarketing and #EngagementStrategy made waves at SXSW. 🚀🌟 #SxSWDebut #PanelSuccess #ADMatSxSW
When Beyoncé shared her captivating photo atop a glass horse, we seized the moment for a trending engagement campaign. Dolby initiated a contest: if the tweet reached a specific engagement milestone, we'd transform our name to Dol-Bey. The result? It was a resounding success that embraced the power of social media engagement and paved the way for Dolby to enhance her album in immersive Dolby Atmos. 🌟🐎🎶 #EngagementSuccess #DolBey #DolbyAtmos #Beyonce
Integrating AI into the creative process streamlines workflow and opens up possibilities that might not be immediately apparent through conventional brainstorming. By feeding these AI systems with specific parameters or themes, they return a variety of visual interpretations, which I then analyze for their potential applicability and uniqueness. This method saves time and ensures that the final designs are innovative and aligned with the latest trends.
Dolby's Movie Preview Graphics campaign gave an exclusive peek behind the scenes of upcoming films, boosting engagement and attracting new followers. Explore the cinematic world like never before! 🎬🌟 #MovieMagic #BehindTheScenes #DolbyExperience
In the #DIDIsDEEDs campaign, our mission was clear: secure Didi a spot in the Baseball All-Star Game. Through acts of kindness on the streets of New York, which we shared extensively on his social media platforms, we aimed to make a lasting impact. While Didi narrowly missed making it onto the game roster by just a few votes, our campaign was a home run, generating over 100,000 social media engagements and boosting Didi's fan following by 20%. The grand slam moment came when ESPN recognized our campaign as the best of its kind in the sports world. ⚾❤️ #AllStarGame #GoodDeeds #DidiGregorius #ESPNRecognition 🌟
One standout campaign was the collaboration between Frank’s RedHot and Eli Manning during "The Match," a televised golf event. Leveraging Manning’s X, formerly known as Twitter debut, we utilized the hashtag #TweetSomeHeat to engage audiences, significantly increasing the brand's visibility and interaction. This strategy resulted in a 2.1X increase in engagement and a 55X boost in daily follower rate, demonstrating the power of integrating cultural moments with social media initiatives. By consistently using clear, branded hashtags and partnering with high-profile talents like Eli Manning, the campaign not only captivated the audience but also solidified Frank’s RedHot’s cultural relevance and digital presence.
I proudly supported Matt Ryan in launching a transformative GoFundMe campaign that rallied the Atlanta community and raised a remarkable $1 million. These funds are a vital resource in our collective fight against systemic barriers disproportionately impacting the Atlanta Black community. With the generous contributions received, ATL: Advance The Live has taken a momentous stride toward combating inequality. Our first initiative involved forging essential partnerships with existing organizations within the city, with a primary focus on creating opportunities for Black youth. Our inaugural collaboration began with the At-Promise Youth & Community Center. To discover more about our mission and consider making a difference, please visit our newly launched website at www.advancethelives.org. Together, we're advancing lives and driving positive change. 💪🌟 #AdvanceTheLive #CommunityImpact #SystemicChange #AtlantaYouthOpportunities
In a year that left us longing for fan interaction and holiday cheer, we embarked on an incredible journey with Ryan Yarbrough. Our mission was simple: spread joy and connect with fans in these trying socially-distanced times. Thus, the Holiday Giveaway for the ages was born. For 12 consecutive days, we showered fans with a treasure trove of gifts, including cards, memorabilia, cleats, jerseys, bats, gloves, and coveted game tickets. It was our way of bringing smiles, warmth, and a sense of togetherness during these pandemic days. Join us in celebrating the spirit of giving and the joy of connecting with fans, even in the most challenging times. 🎄🌟 #HolidayGiveaway #RyanYarbrough #SpreadCheer #FanConnection